Safework
Health
igniting market leadership with a design Transformation
Safework's mission: Build a design division, revamp market presence, and elevate to industry leader status through brand identity and user experience excellence
〰️ Graphic Design 〰️ Digital Marketing 〰️ UX Research 〰️ Videography 〰️ Project Management
〰️ Graphic Design 〰️ Digital Marketing 〰️ UX Research 〰️ Videography 〰️ Project Management
Background
Safework Health, an occupational health leader, ensures workplace safety in Australia. With 200 professionals and NATA accreditation, it excels in toxicology, viral, and medical testing. The existing brand identity and online presence was outdated serving only basic functions, encompassing only toxicology.
Core Functions
Taking the lead on Safework's redesign, handling the company rebrand, UX/UI development, COVID-19 travel ad, and post-design marketing. My personal touch ensured a seamless execution, collaborating effectively with specialists and agencies.
Brand Identity
A comprehensive rebranding initiative transitioning the company to encompass toxicology, microbiology, and occupational health under one identity.
Original Brandmark
2022 Brandmark
Brandmark Variations
Branding Application | Employee Polo
Branding Application | Lab Coat
Branding Application | Stationary
Branding Application | Business Cards
Website Flow | Live site
Led Safework to be the go-to for mandatory COVID-19 PCR testing during Australia's border reopening. A crisp video showcased our extensive testing network, secure documentation via TrustOne and IATA, emphasising our commitment to travel health and safety excellence.