VESTED
A match making platform propelling Australia’s Startup ecosystem
Vested streamlines connections between Australian start-ups and investors online by categorising users, presenting optimal matches based on criteria, allowing easy evaluation and filtering for the perfect investment fit
〰️ Branding 〰️ UX Research 〰️ UI Design 〰️ Publication Design 〰️ Concept Development
〰️ Branding 〰️ UX Research 〰️ UI Design 〰️ Publication Design 〰️ Concept Development
Background
'The Future of Melbourne' initiative involving a collaboration with the City of Melbourne, LaunchVic, and Swinburne Innovation
The challenge embraces making Melbourne an international destination by excelling in chosen fields, where entrepreneurs and businesses thrive
Vested represents the creative response to this ambitious goal.
Collaboration with investors and startup enthusiasts was central to refining the user experience and interface design, optimising the matchmaking process.
Taking on the project, responsibilities spanned project management, design strategy, branding identity creation and UI design.
Core functions
Team Credits: Taylor Cliffe, Alex Holmes, Marit Isachsen, Adam Mancini
Start-up User Interface Journey (web)
Investor User Interface Journey (web)
Start-up & Investor User Interface (mobile)
Publication Design (Issued Magazines & Toolkit)
